Growth Team

Growth Team

The Growth Team in Sedona, AZ

People

Roadmap

Here’s what we’re considering building next. Vote for your favorites or share a new idea on GitHub.

Recently shipped

PostHog is now up to 80% cheaper

Today we're starting to roll out optional person profiles — a new event processing option that makes it substantially cheaper to track anonymous users by giving you control of when to create person profiles for your tracked users.

You may be wondering: 'Why would I not want to create person profiles?'

In the past we've created person profiles for all users, all the time. This gave you a detailed, filterable view of every user who ever visited your site - but that was overkill for a lot of use-cases. Now, you have the option to only create person profiles when the user takes an important action, which means you can save a lot of money on the less-important events.

For example, this is especially useful if you track both your marketing site and product usage in PostHog. You probably only need profiles for logged-in users, so you can skip profiles for anonymous visitors and track their general usage in web analytics. Then, when a user logs in you can then collect their properties, groups, and various distinct IDs in a single person profile for deeper investigation in product analytics. It's the best of both worlds!

Person profiles are available now for a portion of our users and will become available to everyone over the coming weeks - you’ll see the Person profiles billing details on your organization billing page when it’s ready for you. Not collecting person profiles can reduce your bill by up to 80%, depending on volumes and usage type.

If you're an existing user, you’ll see changes on your next bill - your product analytics price will have gone down, and that difference has moved to the new Person Profiles line item. You won’t pay any extra money even if you continue to use person profiles for all users; we’ve simply split the cost. If you choose to not collect person profiles for all users, it will only save you money.

Ready to give it a go? First, check your organization billing page - if you see information about Person profiles there under product analytics, you’re ready to start using it. Head to the docs to find out how to set up your person profiles config option.

Goals

Q4 2024 Objectives

  • Objective 1: Get to a 4/10 in Enterprise platform support (Zach)
    • Release Enterprise addon and iterate with sales to find a pricing model that makes sense
    • Build RBAC
    • Reasoning: As a company we want to have a 4/10 support for enterprise - and our platform needs to support that.
    • Metrics: RBAC is at a place where enterprises who require it can actually use it.
  • Objective 2: Make revenue & forecasting more reliable (Patricio)
    • Rejig how we do sync_invoices so we don’t see big drops - respond to webhooks instead of large syncs
    • Evaluate temporal vs celery for usage reports and billing tasks so we can adhere to rate limits better
    • Side hustle, if time permits: Rejig how anonymous / identified events are billed, as the current implementation is confusing.
  • Objective 3: Activation: reverse trials, analytics onboarding flow, understand CC activation (Raquel)
    • Dig into the data, watch replays to figure out why CC activation rate has been falling
    • Add reverse trial to onboarding
    • Add reverse trial to billing page for teams
    • Reasoning: Our CC activation rate has been falling and we aren't really sure why. We should figure it out and try a few things to improve it. I also want to continue my focus on analytics activation that I finally got to start last quarter that I didn't get to finish!
    • Metrics: Improved CC activaiton rate. Increase in people who sign up for Teams. Increase in people who successfully activate into product analytics and replay.

Stretch goals:

  • API query pricing (Raquel & Patricio)
  • Move the annual credits flow out of Zapier

Handbook

What the Growth team does

  • Sign up and authentication
  • Activation
    • Global onboarding flow
    • Develop tooling for individual product onboarding and activation
    • Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
    • Improve cross-product pollination
  • Product led growth
    • Develop new products and strategies to increase top of funnel
  • Anything billing
    • Billing infrastructure
    • Pricing & self-serve revenue (in collaboration with each product team)
    • Revenue reporting
  • Internal metrics reporting (company scorecard)

How to work with the Growth team

In addition to covering specific areas of the product, members of the Growth team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.

Feature ownership

You can find out more about the features we own here